Nature offers raw materials not only for survival but also for the imagination and creativity of man.

In a completely finished and defined environment the imagination is not awakened and stimulated: on the other hand, a natural object still has the potential to transform itself into anything.

And through travels to the most pristine places on earth was born the idea behind

Rubyna Avetistan's ELEMENTE collection.
Israeli designer who makes the environment an integral part of her life, beyond

the inspiration for her creation.

Whether it's work, food or ordinary administration, Respect for the environment, sustainability and

ecology are the designer's roots.

-All my life through, the new sights of Nature made me rejoice like a child-